ADVERTISING MANAGEMENT ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 ADVERTISING MANAGEMENT A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples? B) Design an AD campaign for a construction engineering company? (Manufacturers of construction product)? C) Write short notes on: 1: Characteristics of the ideal print advertisement 2: AIDA Model 3: Medial planning tools 4: ATL / BTL 5: Ad agency organization structure D) Illustrate positioning statement for: 1: Maruti 2: Nirma washing powder 3: BOSCH 4: Harvard business school 5: Apples WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS a r a v i n d .b a n a k a r @ g m a i l . c o m ARAVIND - 09901366442 – 09902787224